Basware, that offers company offering financial management solutions, has unified its customer and product data, which were previously dispersed across various applications. The solution they chose consists of a comprehensive system incorporating Microsoft's master data management, a SQL database, and the BizTalk integration platform.
Following a complete system overhaul, the objective is to better serve its small and medium-sized customers by consolidating customer and product information from different systems and their sub-components into one centralized location. In practical terms, this means gathering scattered information into a coherent format in a single data repository. Thanks to this consolidation, data can now be received, managed, transmitted, and analyzed in real-time among all the different stakeholders. This integration enhances Basware's ability to provide its clients more efficient and effective services, leveraging the power of unified data and advanced technology.
"Customer identification and understanding were completely revamped with the introduction of MDS and BizTalk. We reformed the process and centralized the management of customer data. This was achieved by defining the type of data to be imported into the new database and the format it should be in to maximize usability. The efficiency comes from this process definition, as well as from having no overlapping or parallel data in different systems. Better management of customer data has brought new business opportunities and a better understanding of customer needs."
Antti Kokko, IT-päällikkö, Basware
